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Notes, essays, and system observations.
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Why Clarity Comes Before Workflow
People jump into tools because tools feel like progress. A new app, a new automation, a new dashboard.
The Creative Discipline of Paying Attention
Most people think of automation as a cold, technical exercise in logic. But for me, building a system is an act of observation.
Work as a Form of Care
We often define "work" by its tangible outputs: the proposals sent, the deals closed, the products launched.
The Tools Are Note The Work
In the world of online business, we often treat software like a magic cure. We chase the newest SaaS, the latest AI integration, or the most robust platform, believing the tool itself will solve our deepest problems.
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Paul Barnard - Author
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Laura Lewis - Founder